Privacy policy
PRIVACY POLICY
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://longboy.co.
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device.
As you browse the Site, we also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with it.
We refer to this automatically-collected data as “Device Information.”
We collect Device Information using the following technologies:
-
“Cookies” — data files placed on your device or computer, often including an anonymous unique identifier.
To learn more about cookies and how to disable them, visit www.allaboutcookies.org. - “Log files” — track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” — electronic files used to record information about how you browse the Site.
Additionally, when you make or attempt to make a purchase, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How We Use Your Personal Information
We use the Order Information that we collect to:
- Fulfill any orders placed through the Site (including processing payments, arranging shipping, and providing invoices and/or order confirmations);
- Communicate with you;
- Screen orders for potential risk or fraud; and
- When in line with the preferences you’ve shared, provide information or advertising about our products or services.
We use Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site — for example, by generating analytics about how our customers browse and interact, and assessing the performance of our marketing campaigns.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your data as described above.
For example:
- We use Shopify to power our online store. You can read how Shopify uses your data here: https://www.shopify.com/legal/privacy.
- We use Google Analytics to help us understand how customers use the Site. Learn more about Google’s data practices here: https://www.google.com/intl/en/policies/privacy/ and opt-out here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to subpoenas or lawful requests, or otherwise protect our rights.
Behavioral Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
To learn more about how targeted advertising works, visit the Network Advertising Initiative’s educational page.
You can opt out of targeted advertising using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out via the Digital Advertising Alliance portal: http://optout.aboutads.info/
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we receive a “Do Not Track” signal from your browser.
Your Rights and How We Share Data
You have the right to:
- Access the personal information we hold about you;
- Request correction of inaccurate data;
- Request deletion of your data;
- Opt out of the sale or sharing of your data (including for cross-context behavioral advertising).
To exercise these rights, please submit a verifiable request via our Contact Form or Data Request Portal. We will respond within 45 days.
We share information with service providers (e.g., payment processors, analytics partners) only as needed for business operations.
These partners are contractually required to process your data solely as instructed by Long Boy and never for their own purposes.
For step-by-step actions (download your data, correct information, or delete your account), visit our Data Request Portal for easy self-service tools.
Data Retention
When you place an order through the Site, we maintain your Order Information for our records unless and until you request its deletion.
Changes
We may update this Privacy Policy periodically to reflect changes in our practices, or for operational, legal, or regulatory reasons.
The latest version will always be available at https://longboy.co.
Minors
Our Site is not intended for individuals under the age of 12.